The HGTV Effect: What TV Competition Design Taught About Process, Pressure, and Profitability

BY: Stephanie Weers

« Showhouses as a Strategic Brand-Building Investment >

A Modern English Country Home Designed for Generations

A Warm and Collected Lakeside Retreat in Toronto

Inside a Stunning Los Angeles Home Made for Indoor-Outdoor Living

A Collected, Color-Forward Toronto Home

Inside a New Jersey Family Estate Designed to Stand the Test of Time

A Globally Inspired Lake House in Muskoka

See All in Home Tours

The Best Designer Gift Ideas for Everyone on Your List

Check This Out: The Best Gingham Decor Finds

The Best Backyard Patio Finds to Make Your Outdoors Feel Like a Living Room

Delft Tile Obsession: Why This Centuries-Old Style Still Stuns

Plate It Cool: Dishware Is the New Wall Art

Designer-Approved Statement Side Tables

See All in Product Roundups

How to Use the “One Weird Thing Rule” to Make Any Room Feel More Interesting

Why Minneapolis Is the New U.S. Design Capital

Orange Interiors: A Color Story in Warmth and Energy

Olive Oil Yellow Is the Earthy Hue of Now

Why Summer Camp Aesthetic Is the Coziest Interiors Trend Right Now

Think Pink: The Psychology, History, and Paint Colors Designers Love

See All in Trends

Holiday Dinner Menu Inspiration

Shop Tableware and Textiles for Spring Entertaining

Celebrating with Caesarstone

A Room-By-Room Guide to Holiday Decorating

Get the Look: Natural Moss Table Runner

Autumn Harvest Thanksgiving Table Design

See All in Trends

The HGTV Effect: What TV Competition Design Taught About Process, Pressure, and Profitability

Showhouses as a Strategic Brand-Building Investment

Midwest to Manhattan: Earning Your Place in the Most Competitive Design Market

The Sameness Problem: What Fashion Styling Teaches About Protecting Your Creative Point of View

Hiring for Culture, Leading with Values: Building a Team with Diverse Backgrounds

Building a Firm Outside a Major Market

See All in Podcasts

Shop