The Power of a Primary Color Pop
Much like Allison Bornstein’s “wrong shoe” method in fashion or TikTok’s “unexpected red” theory in design, strategically placed primary colors bring an undeniable cool-girl element to interiors. See how designers are reimagining primary hues to create dynamic and inviting spaces that reflect a modern sensibility while paying homage to timeless style.
Design and Photography by Nickey Kehoe
There was a time when primary colors were seen as a design faux pas—something to be talked about in hushed tones among those with good taste. Homes awash in neutrals were the be-all and end-all of interiors, and color was relegated to children’s spaces, written off as too bright or too audacious for the home. But those days are a thing of the past as primary colors have found their way back into interiors, albeit with more pared-back approach.
Think of it as Allison Bornstein’s “wrong shoe” method applied to interior design. Just as an unexpected shoe choice can elevate an entire outfit, a strategically placed primary color creates visual tension in a room and serves as a visual focal point. It’s about disrupting the expected, injecting a sense of playfulness, and sparking conversation.
Let’s delve deeper into the practicality of incorporating a primary color pop and see how designers put the principle into practice.
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Design by Avery Cox, Photography by Lindsay Brown
Why Primary Color Pops Work in Interiors
The reintroduction of color has taken hold of the design industry in recent years, marking a departure from the reign of neutrals. From the subtle contrast of trim colors to the bold statement of yellow kitchen cabinetry and the chameleon-like versatility of cornflower blue, designers have been exploring the spectrum of color tones with fresh enthusiasm. Among these vibrant options, primary colors are a bold yet sophisticated choice for infusing spaces with a tangible sense of energy. By incorporating strategic pops of primary color, whether through furnishings, light fixtures, or artwork, designers add a touch of playfulness to their interiors while maintaining a cohesive aesthetic. It’s all about balancing vibrancy and restraint, allowing primary colors to shine as “the wrong shoe” within a space.
Texas designer Avery Cox is a master of this method. Her recent project in Austin’s Lost Creek neighborhood demonstrates the power of using bold primary hues in a tasteful and understated manner. Each moment of color is intentional and a tool for layering depth and personality within the home.
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Design by Electric Bowery, Photography by Laure Joliet
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Design by Electric Bowery
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Design by Studio Wu, Photography by Caitlin Beyer
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Design by Nickey Kehoe
A Few Guidelines to Try the Look
So, how do you go about incorporating a primary color pop without veering into overwhelming territory? Consider these loose guidelines:
- The 10% Rule: The key is moderation. Aim for the primary color pop to constitute no more than 10% of the room’s overall palette. This ensures that the color remains impactful without dominating the space.
- Strategic Placement: Opt for items that allow for controlled bursts of color. Light fixtures or lamps, dining chairs, side tables, trim colors, and artwork are all excellent candidates for introducing a primary color. These elements serve as focal points, drawing in the eye and livening up the surrounding space.
- Strike a Balance: Pair the primary color pop with complementary hues to create a balance. Neutral backdrops provide an ideal canvas for vibrant accents, allowing them to shine without risking overwhelm.
- Take a Risk: Don’t be afraid to try something new. Whether you opt for a bold red (see TikTok’s favorite unexpected red theory), a cheerful yellow, or a serene blue, experimenting with primary colors is a low-risk, high-reward situation that has the potential to completely redefine a space.
![](https://theinterior.co/wp-content/uploads/2024/02/Palisades_5-1152x1536-1.jpeg)
Design by Electric Bowery, Photography by Laure Joliet
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Design by Nickey Kehoe
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Design by Kelly Behun, Photography by Tomeu Canyellas
With no hue off-limits, there’s a good chance primary color pops are here to stay, and we’re excited to see where designers take this trend next. One thing is for sure: expect the unexpected.
BY: ANASTASIA CASEY